Cosmetic surgery clinics have seen a sharp upturn of business in 2020. We examine why this trend occurred, and how long we can expect it to continue.
Plastic surgery usually seems like a big decision to make – one which exists in the back of many people’s minds, but is often put off or postponed. Rarely do people spend so much time looking at themselves that they recognise areas of their appearance which could be improved. But now that Covid-19 and remote work has confined most of us to our own homes, many people have started noticing ways in which their face or body might be given a little boost.
In the Covid era, many of the considerations one would have to make before undertaking plastic surgery have been mitigated or downplayed. Since many employees who are working from home have a more flexible day-to-day schedule compared to the regular 9 to 5, it has been much easier to schedule plastic surgery touch-ups. Furthermore, the embarrassing recovery time is shortened due to people wearing masks outdoors, or choosing to turn their cameras off on videoconferences. Thus, plastic surgery feels like less of a big commitment for many, and this reduced barrier of entry accounts for much of the upturn for the industry.
While plastic surgery should still be considered a luxury, it seems that many people have decided to opt for a cosmetic touch-up in lieu of an overseas vacation, expensive fashion or lavish entertainment this year. With the greater focus on physical appearance placed upon us by platforms such as Zoom and Google Meets, it can be worthwhile to see cosmetic surgery as a boost of confidence – especially for professionals who now effectively need to be staring at their own face reflected back at them through a webcam. While a new outfit or some eye-catching accessories might not have the same impact over a computer monitor, plastic surgery remains an effective way to leave a lasting impression.
These are the reasons why cosmetic surgery has recently experienced a boost in popularity. For the duration that circumstances brought about by Covid continue, and potentially even longer depending on companies’ policies regarding remote work, we can expect to see more and more people opt to undergo a little plastic surgery to improve their appearance.